Studio — est. 2017
A small studio
with a loud signal.
Pluto is nine senior practitioners — strategists, creative directors and growth engineers — working out of a studio in the Mission. No account managers, no juniors-in-disguise. The person who wins the work runs the work.
How we got here
Nine years. Thirty-four clients. One quiet rule.
We started Pluto in 2017 after a decade inside in-house teams and big-network agencies. We kept seeing the same thing: brilliant plans, juniors executing them, and the number nobody could look at honestly. We built Pluto to be the opposite — small, senior, and ruthlessly accountable. The rule is simple: we only take on work where we can move the number, and we tell you when we can't.
What we believe
Four beliefs that run the studio.
- 01
Compounding beats spikes.
A one-quarter win that evaporates is a liability. We build for the curve, not the campaign.
- 02
Strategy is a sentence.
If the plan can't be explained on a napkin, it can't be executed under pressure.
- 03
Creative is a growth lever.
Great work out-performs optimised work. We hire for taste and prove it on the dashboard.
- 04
Own the number.
We agree one metric with your board. Everything we do — or stop doing — is accountable to it.
The pod
Nine people. No middle layer.
01 · 17 yrs
Mara Ellison
Founder · Strategy
02 · 14 yrs
Silas Okafor
Creative Director
03 · 11 yrs
June Park
Head of Growth
04 · 13 yrs
Theo Rahimi
Principal Engineer
05 · 9 yrs
Noor Anand
Lifecycle Lead
06 · 10 yrs
Cass Merrick
Senior Strategist
What clients say
“Pluto is the only agency we've worked with that operates like a senior in-house team. They own the number.”
“They rebuilt our category, not just our funnel. Eighteen months in and we're still compounding.”
“Calm, meticulous, commercially sharp. Pluto raised the bar for every partner we work with.”